Our Vision
To bring joy and functionality to every home; make every home a happy home, a happy family and a happy you.
Our Mission
Our Values
REFORM
We consider every opportunity, idea, thought and imagination to bring about change.
ASPIRE
We strive to be the best version of ourselves.
ETHICAL
We follow high moral principles - Respect, Honesty and Fairness.
CUSTOMER ORIENTED
We believe customers are GOLD so we treat them like one.
ENTREPRENEURIAL MINDSET
We seek out creativity, innovation and fun approaches to create a compelling experience.
TEAMWORK
We work together to achieve our goals.
REFORM
We consider every opportunity, idea, thought and imagination to bring about change.
CUSTOMER ORIENTED
We believe customers are GOLD so we treat them like one.
ASPIRE
We strive to be the best version of ourselves.
ENTREPRENEURIAL MINDSET
We seek out creativity, innovation and fun approaches to create a compelling experience.
ETHICAL
We follow high moral principles - Respect, Honesty and Fairness.
TEAMWORK
We work together to achieve our goals.
Our Portfolio
Our Timeline
2024
Arshia Joins IFA Global Markets in Germany and Russia Household Expo.
2024
Little Things recognized for E-Commerce and Store Design at the RetailMe Awards.
2023
We proudly opened our Arshia office in Hong Kong, marking a significant milestone in our growth strategy and enhancing our engagement in the Asia-Pacific region.
2022
Curve has been honored with the title of Wondermom’s Salon of the Year, reflecting our commitment to excellence and customer satisfaction.
2020
Al Tannan has officially relocated its headquarters to DIP2. This move aims to enhance operational efficiency and better serve our clients in a more centralized location.
2018
Flugel was founded with a strong emphasis on function and innovation. The company is dedicated to creating products that not only meet practical needs but also incorporate cutting-edge design and technology.
2017
Seedology, part of Al Tannan Coffee Shop, focuses on high-quality, sustainable coffee by highlighting the journey from seed to cup and educating customers about coffee.
2015
Jazeel Distribution was established with the aim of delivering efficient and reliable distribution services to meet the needs of various industries.
2013
Al Tannan Group is excited to announce the acquisition of The Little Things and Curve Beauty Salon. This strategic move enhances our portfolio in the lifestyle and beauty sectors, enabling us to provide exceptional experiences to our customers.
2013
Dari Home was established with a vision to redefine home living and provide innovative solutions for modern households.
2010
Arshia Germany was established to bring innovative kitchen and home appliances to the market, combining efficiency with modern design.
2010
Arshia Service Center was established to provide customers with reliable and efficient after-sales support for all Arshia products. The center aims to ensure that customers receive timely assistance regarding repairs, maintenance, and servicing for their kitchen and home appliances.
2008
Arshia opened its Canada office to expand its presence in North America and better serve its customer base there.
2000
Arshia was born from a vision to redefine and set new standards in quality and innovation within the home appliance sector. The brand focuses on delivering high-performance products that blend functionality with modern design.
1997
The cutleries and kitchenware business marked the inception of Al Tannan's first brand, laying the foundation for a legacy of quality and innovation in the home goods sector.
1990
Al Tannan's expansion into small home appliances and white goods marked a significant milestone in its growth strategy, allowing the brand to diversify its product offerings and better serve its customers' needs.
1985
Al Tannan's business focus on Fast-Moving Consumer Goods (FMCG), particularly the sale of Lark Soap imported from Indonesia, represents a strategic move to capture a share of the personal care market.
1982
Abde Sadah, now late, was the visionary behind the establishment of Al Tannan Company in Dubai, UAE. Recognizing the immense potential in the burgeoning market, he focused on providing high-quality fast-moving consumer goods (FMCG).
Creating Shared Value
Commitment to Our People
As a family business focused on long-term growth, Al Tannan is aware of the need to operate responsibly and sustainably. We run various programs designed to develop, empower, reward, and recognize our people, ensuring they enjoy a good work-life balance. The Al Tannan Recognition Club, Leadership Programs, Great Benefits, Flexible Working, and an Active Sport & Social Club are just some of the ways we promote a vibrant and healthy culture at Al Tannan.
Commitment to Our Customers
Wherever our customers want to connect with us, we focus on delivering an exceptional experience—in-store, online, or a mix of both. This means ensuring an authentic brand experience through our brands "Arshia" and "Flugel", backed by consistently high operational standards, adhering to global food safety measures, protecting customer rights, and making it easy for our customers to engage with us.
Commitment to Where We Live
As a leading employer in the retail sector, Al Tannan actively contributes to the communities we operate in through job creation, skills development, local sourcing, charitable support, and partnerships with government and NGOs. We are also committed to environmental sustainability through initiatives like using solar energy to power buildings, recycling products like fashion and old electronics, and reducing packaging. We strive to make a meaningful difference every day.
Our Expertise
- At AL Tannan, our commitment to excellence is reflected in every facet of our work. With years of industry experience, we have established ourselves as leaders in delivering quality products and unparalleled service. Our primary brands, Arshia and Flugel, exemplify our dedication to innovation, craftsmanship, and customer satisfaction.
- We believe that expertise is built on collaboration and continuous improvement. Our team comprises skilled professionals who are passionate about their craft and dedicated to delivering the best in quality and service. We prioritize understanding our customers' needs and embrace feedback as a vital component of our growth. This customer-first approach allows us to forge lasting relationships and reinforce our reputation as a trusted name in the industry.
- We recognize our responsibility towards the environment and actively incorporate sustainable practices in our operations. From sourcing materials responsibly to implementing eco-friendly manufacturing processes, we strive to minimize our environmental impact while delivering products that our customers can feel good about using.
- With AL Tannan, you are not just choosing products; you are investing in a promise of quality, innovation, and sustainability. Our expertise in creating remarkable brands like Arshia and Flugel is your assurance that we are committed to enriching your life with products designed for excellence.
02~
Brands
10M
Our Customers
10M sq.ft
Retail Space
180+
Countries Covered
135+ Years
Experience
20+
Distribution Centres