Job Description:

We are looking for a results-driven Digital Advertising Specialist to manage and optimize paid advertising, email marketing, and SEO campaigns across our brands.

Key Responsibilities:

• Develop and optimize paid campaigns across Meta, Google Ads, Snapchat, TikTok, and other digital platforms
• Manage advertising budgets to maximize ROAS and business growth
• Monitor campaign performance and provide actionable insights
• Conduct market, competitor, and audience research
• Implement customer acquisition, retention, and retargeting strategies
• Perform A/B testing on creatives, audiences, landing pages, and campaign structures
• Track key metrics, including traffic, conversions, CPA, CTR, ROAS, and revenue contribution
• Plan and manage email campaigns, automated customer journeys, and newsletters
• Develop and implement SEO strategies to improve visibility, traffic, and rankings
• Conduct keyword research and optimize website and product content
• Support product launches, seasonal promotions, and brand campaigns
• Collaborate with Marketing, E-commerce, Product, and Retail teams

Requirements:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• Proven experience managing paid digital advertising campaigns
• Hands-on knowledge of Meta Ads Manager and Google Ads; experience with TikTok and Snapchat Ads is an advantage
• Familiarity with email marketing, automation platforms, and SEO tools
• Strong understanding of performance metrics, conversion tracking, and attribution
• Analytical, detail-oriented, and focused on measurable results
• Strong communication and collaboration skills
• Experience in retail or e-commerce is an advantage