At Al Tannan, marketing is about understanding people — and building awareness about how our products can satisfy their needs. We’re looking for experienced and versatile Marketing Executive who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role

·        Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

·        Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

·        Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, develop briefs and guide creative direction to meet objectives for all advertising and communications, including print, digital, and video assets.

·        Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.

·        Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.

·        Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.

·        Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

·        Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

·        Produce valuable and engaging content for our website, blog and social media that attracts and converts our target groups.

·        Build strategic relationships and partner with key industry players, agencies and vendors.

·        Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

Skills and Qualifications

·        Excellent written and verbal communication skills

·        Proven experience developing marketing plans and campaigns

·        Curiosity, innovative thinking, and creativity

·        Adaptability/ Flexibility

·        Analytical skills

·        Critical thinking and problem-solving skills

·        Metrics-driven marketing mind with eye for creativity

·        Proficiency with online marketing and social media strategy

·        Proven experience designing interactive applications and networking platforms