Role Overview

We are seeking a creative and results-oriented Social Media Marketing Executive to join our marketing team. The ideal candidate will have a strong passion for social media, a proven track record of managing campaigns across various platforms, and a deep understanding of audience engagement strategies. This role focuses on driving brand awareness, audience growth, and lead generation through impactful social media campaigns and innovative content creation.

Key Responsibilities

• Social Media Management:
• Manage and grow social media accounts on platforms such as Instagram, Facebook, LinkedIn, SnapChat, TikTok, and YouTube.
• Create and schedule engaging, platform-specific content (posts, stories, reels, videos) tailored to the brand’s tone of voice.
• Collaborate with influencers to amplify brand presence and build meaningful partnerships.
• Community management: monitor and respond to the critical and important messages, inquiries and feedback from the users.
• Content Creation:
• Develop creative and visually appealing content, including graphics, videos, and compelling copywriting.
• Craft storytelling campaigns aligned with the brand’s message and business objectives.
• Strategic Planning:
• Develop content calendar plan for all platforms.
• Design and execute comprehensive social media strategies to achieve goals such as brand awareness, engagement, and lead generation.
• Leverage audience segmentation and targeting techniques to drive better campaign results.
• Analytics and Reporting:
• Use analytics tools (e.g., Meta Business Suite, Google Analytics, Hootsuite, etc.) to track campaign performance and generate actionable insights.
• Prepare monthly performance reports and adapt strategies based on data-driven findings.
• Advertising Campaigns:
• Plan, create, and manage paid social media ad campaigns, optimizing for maximum ROI.
• Conduct A/B testing and retargeting to refine audience targeting and campaign effectiveness.
• Trend Awareness and Innovation:
• Stay updated on social media trends, platform updates, and new algorithms.
• Introduce innovative ideas and approaches to keep the brand at the forefront of digital trends.

Required Skills and Competencies

Core Skills:

• Proven expertise in managing and growing social media accounts across multiple platforms.
• Strong content creation skills, including graphic design, video production, and copywriting.
• Strategic thinking with the ability to design and implement effective social media campaigns.
• Knowledge of the home, cookware, and small domestic appliances industry.

Technical Skills:

• Proficiency in tools like Canva, Adobe Photoshop, Adobe Premiere Pro, or equivalent design and video editing software.
• Familiarity with social media analytics and ad management tools (e.g., Meta Business Suite, Google Analytics).
• Understanding of SEO practices and content marketing integration.

Interpersonal Skills:

• Highly creative with the ability to think outside the box.
• Collaborative mindset to work closely with internal teams and external partners.
• Strong time management skills to handle multiple projects and deadlines effectively.

Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 3+ years of experience in social media marketing or a similar role.
• Fluency in English; additional languages are a plus.
• Previous experience in the small domestic appliances, cookware, or home-related industries is essential.